Making AI Stick: Practical Tips for Automation

On October 1, 2025, our CEO Susanna Klinga Gefwert took the stage at Main CTO Day 2025, hosted by Main Capital Partners in the Netherlands, presenting “Making AI Stick: Practical Tips for Automation.”

She captivated the audience with actionable insights on how companies can turn AI from a technical experiment into real business value. Susanna stressed that successful AI initiatives requires: strong leadership buy-in, clear ownership, and a deep understanding of the “why” behind each project. She also shared practical strategies for building cross-functional squads. Bringing together business, IT, data, and change management teams, to ensure AI initiatives are implemented effectively and deliver tangible results.

Her talk provided a clear roadmap for companies looking to move beyond pilot projects and achieve meaningful, measurable impact from their AI investments.